We also use third-party cookies that help us analyze and understand how you use this website. Regularly drawing nearly 100 people to the live broadcast, the . The new ad will soon be supplemented with three additional videos, also starring Burrell, which will highlight how parents can use Greenlight to teach their kids about money. The company's 2022 Super Bowl ad stars Ty Burrell from "Modern Family." "I'll take it," he says when faced with a parade of bank account-depleting decisions. #1 NEW YORK TIMES BESTSELLER Discover the life-changing memoir that has inspired millions of readers through the Academy Award-winning actor's unflinching honesty, unconventional wisdom, and lessons learned the hard way about living with greater satisfaction. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. So this seems like the best time to give people a prompt to talk about it, but in a way thats entertaining and fun, through someone who is as hilarious as Ty Burrell.. About a year ago, the commercial started featuring the same jingle, but with the words, "The Barnes Firm, injury attorneys, call 1-800-eight . These cookies do not store any personal information. After 11 successful seasons on "Modern Family" as goofy patriarch Phil Dunphy, actor Ty Burrell knows something about making smart . Competition for Greenlight Financial Services includes NewDay USA, Zillow, Quicken Loans, Guaranteed Rate, American Advisors Group (AAG) and the other brands in the Home & Real Estate: Real Estate & Mortgages industry. In the commercial, titled Ill Take It, Ty Burrell plays an over-the-top, extravagant version of himself who makes a series of outrageously poor, wacky financial decisions, purchasing everything from a hot air balloon with his face on it to a jetpack to a pegasus. The ad culminates with a scene in which Burrells character, who by that point has truly abandoned all reason, is walking beside a display of high-end sneakers, holding a phone to one ear, pointing randomly at shoes, and rattling off Ill-take-its like a kid in a candy store. ATLANTA, February 09, 2022--Greenlight Financial Technology, Inc. ("Greenlight"), the family fintech company on a mission to help parents raise financially-smart kids, today announced its Big . Once verified, the information you provide will be displayed on our site. Make Your TV Ad Dollars Count in 2023 With Takeaways From iSpots 2022 TV Advertising Year-in-Review Report. *Greenlight Core and Greenlight + Invest families can earn monthly rewards of 1% per annum, Greenlight Max families can earn 2% per annum, and Greenlight Infinity families can earn 5% per annum on an average daily savings balance of up to $5,000 per family. Christmas Adverts 2021: Best XMAS video ads, Christmas Adverts 2020: The 10 Best XMAS ads, The 10 popular funny ads of 2019 (so far), The 10 popular Christmas Ads of 2019 (so far), Boston Dynamics ad 2023: Atlas Gets a Grip, AI ChatGPT writes a funny ad for Ryan Reynolds, DIRECTV The Wives House ft Kenya Summer Moore. Founding Members. Greenlight (2019) cast and crew credits, including actors, actresses, directors, writers and more. In the ad, Schwarzenegger plays Greek god Zeus, who is going into retirement with his wife, the . Erin displays the features while sitting inside, and when the seat reclines, revealing her in a comfy position, the TV host comments, "you don't want me falling asleep . The only thing the dad says the whole time is mm hmm in acknowledgement. Submissions should come only from actors, their parent/legal guardian or casting agency. Check out our FAQ Page. He won two Emmys (and earned six Emmy nominations) playing Phil Dunphy on the popular ABC series. Burrell buys everything from a pegasus to a jetpack before going broke, while a watching father . In a 30-second spot slated to air in the Jay Kamath, founder and chief creative officer at Haymaker, says that one of the goals with the new ad was to reconceptualize that popular negative image of financial education and frame it in a new light as something that can be accessible and enjoyable for the whole family. He put a lot of work into it. Who better than one of America's coolest dads? Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Have questions about this ad or our catalog? The ad ends with Burrell asking, "What do you mean I'm broke?" In doing so, Burrell turned the clueless Dunphy into one of America's most lovable dads,so it seems like Greenlight made a great choice hiring the "Modern Family" star for their ad. But Hamilton says that advertising during sporting events more generally has been one of the key strategies behind Greenlights success. Evil is backbut this time he's using his . This iconic song perfectly articulates the emotional tug of war and the impossible choices that CIOs face as they're under pressure to both react to immediate business needs . In addition to the commercial, Ty Burrell will star in three digital videos that highlight how to earn, save and invest using Greenlight, as well as a TikTok challenge that encourages the community to talk openly about their financial decisions and learn together. 129 Reddenhill Road Torquay TQ1 3NT e: info@glmortgages.co.uk t: 01803 315 204. 5,216 talking about this. . He freezes suddenly and says into his phone: What do you mean Im broke? Its at that point that the camera cuts to a father and two young kids, sitting on a bench nearby and watching Burrell with something in between fascination and pity. This category only includes cookies that ensures basic functionalities and security features of the website. I love Greenlights mission to help parents teach their kids about money and make it easier for families to learn together.. Peter is a writer and actor, known for Stranger Than Fiction (2006), The Colbert Report (2005) and Things Heard & Seen (2021). Theres humor, of course, which is arguably the most tried-and-true ingredient of a successful Super Bowl ad. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Greenlight's campaign for the 2022 Super Bowl features a familiar face Who plays the father in Greenlight's Super Bowl commercial? Rachel Hamilton, Chief Marketing Officer of Greenlight, explained to Hollywood Life, "As a family-focused company, we have always looked for opportunities to shine a light on the world of money for parents and kids alike." Check out Greenlight Financial Technology's 30 second TV commercial, 'He's Ready' from the Credit Cards industry. While most of us have not made a snap decision to purchase a hot air balloon with a huge photographic rendering of our likeness emblazoned upon the canvas (as Burrell does in the ad), most of us have at one point or another made a financial decision that we later regret, or have at least struggled to stick to a long-term budget. "Modern Family" star Ty Burrell goes for broke literally in Greenlight's Super Bowl 2022 commercial. Sign up to track nationally aired TV ad campaigns for Greenlight Financial Services. With comedic genius Ty Burrell and our creative partners, we were able to bring to life the importance of financial literacy in a humorous, entertaining way that makes the topic approachable for families., Your email address will not be published. We were lucky to be able to say: OK, we can do this because we know who were going to work with, and that theyre going to create something phenomenal., One of the reasons that some people struggle to teach themselves or their family members about financial literacy is because the subject matter is often perceived as being unpalatably technical or boring. Board of Directors. Necessary cookies are absolutely essential for the website to function properly. . Ty Burrell can relate. Were looking to reach the parent, but we know that with live sports events, oftentimes youve got families watching together, the parents are there with their kids, its just a good way to reach parents, a good way to capture attention with live viewing and so some of that data helped us get comfortable taking this step. And its no small step to take securing a 30-second spot in this years Super Bowl reportedly costs around $6.5m. Unfortunately, though, he goes on to buy a yacht even though he swears he gets seasick. Delilah Kujala Greenlight Financial Technology Invest in Your Best Investment Bike commercial is the newest 2021 TV commercial ad of Greenlight Financial Technology. You can connect with Greenlight Financial Services on YouTube or by phone at 866-331-6015. The 30-second spot features nearly a dozen action-packed, comedic vignettes before Tys character suddenly learns hes out of money. 1. Grab some chips and chug a beer, football fans it's Super Bowl time again. Ty Burrell can relate. Throughout the ad, Burrell makes a series of delightfully ridiculous financial decisions. More specifically, it's an educational tool that helps parents to teach kids money skills like trade-off decisions, money management, and the power of saving and investing. Greenlight Financial Technologyprovides mobile apps and debit cards to parents who want to teach their children about fiscal responsibility. This site uses cookies to provide you with a great user experience. Keep an eye on this page to learn about the songs, characters, and celebrities Menu. Only Greenlight Max and Infinity families can earn 1% cash back on spending monthly. Its great when comedy can help draw attention to something as important as financial literacy, said Ty Burrell. She's been in great movies like The Hangover and Walk of Shame, but she's also been in TV shows like Star Trek: Lower Decks, Life Sentence, and New Girl. Then theres the star of the ad, an actor who is easily recognizable to a large swathe of the country and whose character on Modern Family, Phil Dunphy, is beloved for his irreverence and adorable cluelessness. Aside from "Modern Family," you may remember Burrell from "Muppets Most Wanted," in which he portrayedJean Pierre Napoleon, or "National Treasure: Book of Secrets," in which he appeared as Connor. With comedic genius Ty Burrell and our creative partners, we were able to bring to life the importance of financial literacy in a humorous, entertaining way that makes the topic approachable for families., Related: Greenlight Financial Technology is debuting their first Super Bowl ad titled "I'll Take It" featuring a famous TV comedy actor. Quite sureat least in the LA area. 1 celebrity memoir of the past 10 years." USA Today "McConaughey's book invites us to grapple with the . Green Dot Unlimited TV Spot, 'Why Online Shoppers Love Green Dot Banking', Discover Card Super Bowl 2020 TV Spot, 'No We Dont Charge Annual Fees', Greenlight Financial Technology Debit Card for Kids TV Spot, 'Imagine the Difference', NetSpend Prepaid Mastercard TV Spot, 'Payday Comes Faster', Discover Card Scorecard TV Spot, 'Good Boy', Greenlight Financial Technology TV Spot, 'Drive: Greenlight Infinity', Greenlight Financial Technology TV Spot, 'Invest in Your Best Investment: Bike', This site uses cookies to provide you with a great user experience. The network apologized for pulling commercials showing a lesbian wedding, but a movie featuring a same-sex couple would have a greater impact. The kickoff is scheduled for 6:30 p.m. on NBC. Your email address will not be published. Submissions should come only from actors, their parent/legal guardian or casting agency. A yacht bearing the disconcerting name of Tytanic? Founded in 2017, the platform now has around 5 million users. Movies. Burrell exhibits those same traits in the new Greenlight ad, except in this case his characters trademark aloofness is centered specifically on financial decisions, leading him inevitably to bankruptcy. UPDATED with more ads Super Bowl LVI is finally upon us, and it feels a lot different than last year's big game.. For starters, SoFi Stadium in LA will be full. On Sunday, actor Ty Burrell will fulfill a goal that has long been on his bucket list: taking part in a Super Bowl commercial. The actor's on-set experience as the lovable leader of the Dunphey family is put to good use in the ad which targets financial education for kids and teens. This thread is archived. ", In a statement, Burrell said, "It's great when comedy can help draw attention to something as important as financial literacy." Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Greenlight's Big Game debut comes on the heels of remarkable growth as the company continues to lead the family finance category with its best-in-class product and partnerships. Only includes cookies that help us analyze and understand how you use this website who better one! Phone at 866-331-6015 uses cookies to provide you with a parade of account-depleting. Successful Super Bowl time again Road Torquay TQ1 3NT e: info @ glmortgages.co.uk t: 01803 204! To 72 hours for your request to be processed you mean Im broke? second TV commercial, 'He Ready. To a jetpack before going broke, while a watching father arguably the tried-and-true... And Infinity families can earn 1 % cash back on spending monthly playing Phil greenlight commercial actors! Literally greenlight commercial actors Greenlight 's Super Bowl ad the newest 2021 TV commercial of! Its no small step to take securing a 30-second spot in this years Super Bowl 2022 commercial 5! Phone: What do you mean I 'm broke? 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